Wrapped in Merino by Woolmark
Wrapped in Marino is an engaging new campaign created by Woolmark aiming to break the world records by creating World's Longest Social Scarf! Launching today, the campaign features a virtual Merino wool scarf, all the participants can create their own section of the scarf at the same time connecting it with their own friends' scarves.
Woolmark also has a special surprise with give-away of Net-A-Porter vouchers and soft merino wool scarves every week. Find out more after the jump:
The campaign running on a microsite as well as the We Love Wool community gives a chance to collaboratively design through social media by creating a massive virtual scarf. Each participant creates their own scarf, after customising the design and adding up the photo you can share it with friends through Facebook, Pinterest and Twitter.