Italian fashion house Prada and AMO collaborate once again on another thrilling Real Fantasies video project, this time shaped with label's spring summer 2013 collection imagery.
ART DIRECTION: AMO / Lok Jansen, Jeroen Koolhaas, Ippolito Pestellini Laparelli, Miguel Taborda, Lucia Venturini, Lucia Zamponi
ARTWORK: Lok JansenJeroen Koolhaas
EDITING: APRIL / Matteo Fritelli FILMING: APRIL / Matteo Fritelli, Gabrio Bellotti
PHOTOGRAPHY: Phil Meech, Agostino Osio
For the SS2013 Real Fantasies by AMO, Prada experiments a multi-faceted collage of hand-drawn and painted shapes, casting the shadows that they project. Simplicity, poetry and sentimentalism, processed through imaginary cinematic scenes; characters yearning in a world of sophisticated feelings, eluding nostalgia to inspect longing and legacy. Restraining versus revealing: conflicting attitudes in a series of intimate and social situations. – from Prada