Prada SS2013 Real Fantasies by AMO
Italian fashion house Prada and AMO collaborate once again on another thrilling Real Fantasies video project, this time shaped with label's spring summer 2013 collection imagery.
ART DIRECTION: AMO / Lok Jansen, Jeroen Koolhaas, Ippolito Pestellini Laparelli, Miguel Taborda, Lucia Venturini, Lucia Zamponi
ARTWORK: Lok JansenJeroen Koolhaas
EDITING: APRIL / Matteo Fritelli FILMING: APRIL / Matteo Fritelli, Gabrio Bellotti
PHOTOGRAPHY: Phil Meech, Agostino Osio
For the SS2013 Real Fantasies by AMO, Prada experiments a multi-faceted collage of hand-drawn and painted shapes, casting the shadows that they project. Simplicity, poetry and sentimentalism, processed through imaginary cinematic scenes; characters yearning in a world of sophisticated feelings, eluding nostalgia to inspect longing and legacy. Restraining versus revealing: conflicting attitudes in a series of intimate and social situations. – from Prada