French designer Isabel Marant teams up with H&M to bring out the much awaited designer fall winter collection, Marant is expected to bring her very own sentiment of French Chic into the collaboration. Available from November 14th 2013 the collection will appear in 250 stores worldwide featuring clothing as well as accessories shaped for women and teenagers. The designer known for her womenswear work will for the first time also design an accompanying men's collection.
“I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honour. I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality" says Isabel Marant.
“We are excited to have Isabel Marant as a guest designer at H&M. The way she mixes different elements in her collections, creating a style that is effortless and urban, makes her very contemporary. She has a fantastic eye for ethnic detail and the rare ability to create something that people really want to wear. We are sure the H&M customers will be enthusiastic about this collection” says Margareta van den Bosch, Creative Advisor at H&M.