Carla Bruni for BVLGARI Diva Collection by Terry Richardson
Carla Bruni, the iconic Italian-French model, singer, and former First Lady of France, was chosen as the face for BVLGARI's Diva Collection, with famed photographer Terry Richardson handling the imagery.
The BVLGARI Diva Collection draws inspiration from the glamour and elegance that characterized the Italian film industry’s golden age. The collection features an exquisite selection of jewelry that blends BVLGARI’s rich heritage with contemporary design elements. The choice of Carla Bruni to represent this collection was fitting, given her timeless beauty and sophisticated persona that resonates with the essence of the Diva Collection.
Terry Richardson, known for his provocative and often controversial style, brought a unique edge to the campaign. His photography for the Diva Collection was a departure from his more raw and intense works, leaning towards a more refined and polished aesthetic. Richardson’s ability to capture Bruni’s grace and elegance while showcasing the intricate details of the BVLGARI pieces made the campaign a visual feast.
The collaboration between Carla Bruni and Terry Richardson created a harmonious blend of style, artistry, and luxury. Bruni’s natural elegance and poise were beautifully juxtaposed with Richardson’s edgy photographic vision, bringing to life the allure and grandeur of the Diva Collection.
The campaign images show Bruni adorned in the stunning pieces from the collection, each photograph telling a story of luxury, femininity, and allure. The settings, lighting, and composition all work together to emphasize the collection’s appeal, with Bruni’s presence adding an air of timeless elegance.
Carla Bruni for BVLGARI Diva Collection by Terry Richardson campaign represents a successful melding of diverse artistic visions. The partnership between one of fashion’s most enduring icons and a photographer known for pushing boundaries resulted in a campaign that captured the very essence of what makes BVLGARI’s Diva Collection so special. The images not only promote the luxurious pieces but also celebrate the beauty and power of the modern woman, symbolized by Bruni’s iconic presence.
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