The elegant world of Mei Kawa merges with elements of contemporary architecture in their Spring Summer 2014 campaign imagery beautifully shot by photographer Peter Hencz. Mei Kawa is a Budapest based fashion label, founded back in 2010 by designer Emese Kasza. The phrase MEI KAWA is a play on words that comes from the name of the designer, and it actually means "Don't cry for me any longer" in Singaporean Mandarin.
Spring-summer 2014 collection is again a playful yet conscious fusion of artistic and non- artistic impressions, visions and predictions of all times through all ages. This time Emese Kasza, designer focuses mainly on the blossoming still somewhat decadent era of the early 20th century. On one hand she gains inspiration from the factory workers’ clothing traditions where functionality, comfort and the use of long-lasting, hard-wear quality used to carry key importance. On the other hand sophistication, and a highly experimental attitude beside modernist tendencies characterizing this period of time put a great impact on creating the COLLISION. Influence of various art forms and pieces such as Eric Satie’s music, August Sander’s stills or Nicolas Alan Cope’s photography lay hidden in the details. – from MEI KAWA
Discover more of the campaign imagery below:
Assistants | Máté Mile
Creative Director And Stylist | Angie Pálmai
Hair | Csongor Bozó
Makeup | Emese Kasza
Models | Gyula Zacsfalvi, Lilla Takacs