Christy Turlington for Missoni + VIDEO by M/M Paris

Supermodel Christy Turlington Burns becomes the striking new face of Italian label Missoni with a mesmerizing session  lensed in Tenerife by Dutch artist Viviane Sassen. For the sublime set Christy was joined for the shoot by model Vincent Lacrocq.

Eminent but ever up-to-date, unmistakable and utterly sophisticated, the top model perfectly interprets the timeless, iconic quality of Missoni fashion, summarizing the key features of this Summer collection. A collection articulating graphic lines, designer fringes and archival logo prints with pop landscapes and references to the alchemical elements of nature, revisiting and reinventing the extraordinary exotic elegance of women in saris and sarongs. A master of colour who eloquently imbues her imagines with symbolic and mysterious implications, Sassen has priviledged the synthesis, the static and silhouetted poses of “classic” billboards. Making that body's attitude interact with large Plexiglas elements in digital tones, which give the past an indefinable and uncommon futuristic quality. These graphic modules take up different letters of the alphabet and, frame after frame, they compose the MISSONI name, referring to the vintage “logo” retrieved and elaborated in some models and accessories of this Summer 2014 collection. – from MISSONI

Print images are accompanied by a dynamic video campaign (do not miss it above), bringing a refreshing dimension to the new advertisement. Presenting the collection in an engaging manner.

The artist was also inspired by her childhood in Kenya while creating the campaign, which goes hand in hand with the safari-like inspiration of the collection. That sentiment was dominantly reflected on the runway presentation of the spring summer 2014 men's show. View our coverage of Missoni SS14 men's runway presentation.

For more of Missoni log on to www.missoni.com.