2b management

Ad Campaigns

Fall Winter 2014.15 Campaigns

Francesco Carrozzini

Roberto Cavalli

Rita Ora Becomes The Face of Roberto Cavalli

By | July 9, 2014 Comments

Songstress Rita Ora becomes the striking new face of Roberto Cavalli, with Monroesque hair stylist Ora was photographed for Italian fashion designer's fall winter 2014 ads by Francesco Carrozzini at 2b Management.

The look evokes the divine and iconic Marilyn, the atmosphere brings to mind the irresistible appeal of a first date. Rita Ora, the young protagonist of the advertising campaign for Roberto Cavalli Fall / Winter 2014-2015, conveys through images the emotion of seduction. The aura of the British artist enchants the lens with strength, charisma and modern femininity. A captivating combination of magnetic and intriguing gazes with a glamorous and sophisticated attitude. Rita's success is represented by the numerous awards obtained in a very short period of time with her music album, eight music singles along with more than five million followers on social network. Singer, model and actress, Rita has worked with Jay-Z, Drake, DJ Fresh and Coldplay and will be one of the protagonists in the upcoming film "Fifty Shades of Grey" based on the International best-seller. A young timeless nomad, Rita Orawears fame like a tailored suit. A destiny reserved for the future queen of the pop, who lives her notoriety with the enthusiasm of an extraordinary debut and the awareness of a great diva. Brilliant and versatile interpreter of the contemporary sensuality, the redefined amazing Cavalli woman has a soul made of enticing contrasts, the sumptuous sound of elegance and the charming image of beauty. Prints, lace and inlays adorn the sinuous silhouettes of the clothes, precious accessories enhance the new collection among which the Regina bag, the Maison’s ‘IT’ bag of the season. The images were shot by the young Italian photographer and director Francesco Carrozzini. A studio in New York City was the ideal setting to express the vital energy of Rita Ora as well as the Roberto Cavalli collection. – from Roberto Cavalli

Creative direction courtesy of Eva Cavalli, hair styling by Brent Lawler at Streeters and makeup by makeup artist Kathy Jeung ‏at THEMAGNETAGENCY. Session capturing sentiment of a swanky New York apartment, was actually captured at Pier 59 Studios in New York City.