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Go green, wear blue with Conscious Denim at H&M

Conscious Denim Hana Jirickova

H&M is ready to introduce Conscious Denim collection manufactured in an environmentally friendly manner, where the washes used to create denim rationally use both water and energy. Collection is set to debut on October 2nd and will be available world wide in over 1000 stores. It is designed for both men and women, in addition to a childrenswear line.

“We’re so excited about Conscious Denim at H&M. We’ve worked hard to reduce the environmental impact from the washing processes alongside using materials that are more sustainable. The collection is full of great pieces, and proves how sustainability can equal great style,” said Helena Helmersson the Head of Sustainability H&M.

For more of the collection continue below:

Hana Jirickova HMConsciousDenim HMConsciousDenim HMConsciousDenim HM-Conscious-Denim-06 HMConsciousDenim HMConsciousDenim

Tamara Mellon

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