Miuccia PRADA took over Milan Fashion Week with her presentation of the spring summer 2015 womenswear collection held at label’s headquarters and main showspace. Fashion world was shocked yet pleasantly surprised by the return of supermodel Gemma Ward who after more than five years returned to the scene. Gemma has exclusively opened the new PRADA show.
In between a cave, a desert, and an indoor playground, the set up questions the relationship between outdoor and indoor: purple colored sand invade the space, redefining the existing architecture elements, modifying proportions, turning the show into an unexpected landscape. Based on a concentric organization, the room develops around the central and irregular sand surface: a series of brown carpet covered steps runs along the perimeter, while a thin line of technical lights marks the perfectly white walls as a horizon. Models weave along the dunes edges confronting the regularly lined up audience. The combination between the irregular sand volumes and the geometry of the tribunes modifies constantly the relationship between the spectators and the fashion. Before taking place orderly around the dunes, the audience reaches the show space after climbing over steps and having a privileged overview of the sand landscape. – from PRADA