Prada Resort 2015 advertising and video campaign starring fresh faces Adrienne Juliger, Ine Neefs, and Moya Mardy captured by the legendary fashion photographer Steven Meisel.
“The exacting construction of the clothes is as clear to see as the careful construction of the photographs, revealed by decorative stitching over the seams of each garment, including bags and shoes. Contrasting coloured threads are doubled to look like embroidery tracing the architecture of the collection, emphasizing quintessential shapes: short jackets, boxy skirts, pleated trousers and belted dresses.
Traditional distinctions between male and female codes become passé in new archetypes of dress for the modern woman. Stripes and checks in blue, brown, green and beige, reminiscent of men’s workwear shirts, are transposed onto modern proportions and silhouettes. A light 70s influence is evident in the soft flare of a trouser or a skirt. The top stitch detailing weaves a continuum between the Spring/Summer Men’s and Women’s Resort Collections, which were shown together in Milan to the sounds of Psychic TV.” – Press release
Music Rostro by Murcof