Websites are the new homes of fashion houses and the latest luxury house to revamp it’s online address is PRADA. The new PRADA.com is sporting the crisp sentiment instantaneously connected to the Italian fashion house. The multitude of PRADA adventures comes into one at the new address.
Full-screen images and video-clips from the latest campaign, fashion show or specially commissioned short-film greet the visitor on the homepage. A perpetual present from Prada’s latest fashion frontier, all before the first click. Then, a white curtain drops down from the top. From here, visitors can navigate to every section of the site. Each kind of content finds its own natural form of expression: large scale single images, or texts and photos floating against white background, as if in a vast book. The ‘Future Archive’ is a totally new content section that allows the visitor to delve into the soul of the Prada Universe, retrospectively and prospectively. Everything is here. A history of the iconic Prada fashion shows, special projects from all over the world, one-off events, unique collaborations with celebrated architects and film directors, among others. The ‘Future Archive’ is a visual and intellectual resource for the curious imagination. Every new click a creative revelation. – from PRADA.
While still few of the leading luxury brands is refusing to work on their E-commerce presence, PRADA has recognized the importance of the same. The products are re-arranged in a new and easily accessible grid, making everything easy and prompt for the online shoppers.
Discover more of the new design below:
Take a look yourself at: www.prada.com
