Under the creative direction of Sebastian Ferraro and Gonzalo Ordoñez, argentines but based in Spain with a solid background in music, art and a strong passion for fashion. Their experience is broad and assorted and it allows them to develop a vision of fashion product from a designing perspective as well as a commercial and strategic ones. With Not Guilty Homme they have managed to capture the energy of today’s youth culture, while upending traditional concepts of power, race and gender with a look that is both sensual, tough and masculine, mixing sport and strong prints with tailored elegance in a dark colour palette. A collision of street wear, artsy, urban and high-fashion sensibilities. For the autumn winter 2015 collection Not Guilty Homme presents an urban-sporty atmosphere inspired on the hustle and bustle of hectic streets. The black asphalt, the signs and the crosswalks give the character of a solid and strong prints and the dark side of the collection. The color palette this season is restricted to blacks and whites, new patterns for oversized t shirts, urban concept prints and geometric shapes on classic knit polo shirts. – from Not Guilty Homme
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