Calvin Klein teamed up with artist Sophia Dixon Dillo known for her light installations on the Holiday makeover of their Calvin Klein Collection Madison Avenue store in New York City. The installations close to the sentiment of Sophia’s artworks also reflect on the label’s clean cut contemporary approach to fashion design.
For this year’s holiday installation, artist Sophia Dixon Dillo, in collaboration with Dale Rozmiarek, Executive Vice President of Creative Services, Visual Merchandising and Store Design for Calvin Klein, threaded 83 miles of copper embroidery fiber to create an all-over pattern throughout the Madison Avenue flagship store windows, creating Forming Light. Subtle and minimal, the installation is experiential; it requires the viewer’s presence in order to witness the ever-shifting effects of light and movement on the piece. The work seamlessly echoes the Calvin Klein Collection home and accessories that were created exclusively for the installation and are prominently featured in the windows, with various tones of platinum, copper and rose gold that are utilized in all categories. The hopeful message, Keep Generosity Present, is integrated into the windows as well, subtly noting Calvin Klein and PVH’s support of international nonprofit organization, Save the Children, for this season. This season, select holiday merchandise will also be available for monograming with gold, silver or copper foil in the store. – from Calvin Klein
For more of the installation at the Calvin Klein Collection store continue after the jump:
All images courtesy of Calvin Klein, Inc., Photos © 2015 James Lattanzio