Prada starts the festive season with the makeover of their famed windows in Milano’s Montenapoleone, revealing the first PRADA “Trasparenze” Holiday store window displays. The design brings the festive mood with a refreshing take of the minimalist concept close to the sentiment of the famed Italian fashion house.
Prada Trasparenze juxtaposes materials and pure signs to conjure up an intense yet evanescent, almost surreal atmosphere. The space seems to disappear and becomes an enveloping area where the focus is wholly on the product. Through a composition of technical materials, the Prada collections display gives a modern twist to crystal theme. The products are arranged on plexiglass benches and abstractly posed mannequins create a dynamic environment, exuding a feeling of sophisticated modern luxury. – from PRADA
Take a better look for some more Prada window shopping after the jump:
All Images Courtesy of PRADA