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Prada REAL FANTASIES Spring Summer 2016

Prada Real Fantasies SS16_01

 

Collaboration between PRADA and AMO on Prada Real Fantasies Spring Summer 2016, merging the collection with graphic and visual imagery through collage and hand-drawn shapes. AMO tried to graphically reinterpret the Indefinite Hangar as a synthetic sunset fixed within a 3 dimensional blank space, an artificial landscape where fiction and collection collide.

Prada Real Fantasies SS16_02 Prada Real Fantasies SS16_03

Video credits:

Bally US

Art Direction: AMO

Produced by APRIL

Camera and Support by ATLANTIS FILM

Music by 3o

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