Gucci Pre-Fall 2016 Campaign by Glen Luchford

Discover Gucci‘s Pre-Fall 2016 advertising campaign lensed by fashion photographer Glen Luchford, with art direction from Christopher Simmonds, and creative direction by Alessandro Michele. Stars of video and ad campaign are Anton Toftgard, Elie Van Ravels, Eva Minaeva, Fionnan Byrne-Perkins, Laura Hagested, Lia Pavlova, Lucas Dambros, Nicole Atieno, and Polina Oganicheva.

Discover more of the campaign after the jump:

Music: “Blind Dumb Deaf”
Written by William Heggie/ Robin A. Guthrie / Elizabeth Fraser
Performed by Cocteau Twins
Courtesy of Universal Music Publishing Limited.
By arrangement with Beggars Group Media Limit

Find more in Gucci Pre Fall 2016 lookbook on Design SCENE, the collection was presented for the first time in December last year mixing the best of Alessandro Michele’s new direction for the Italian label.