Prada Charmed Campaign by Steven Meisel

Fashion photographer Steven Meisel captured Prada‘s Charmed advertising campaign featuring supermodels Sasha Pivovarova, Fei Fei Sun, Vanessa Axente, Vittoria Ceretti, and Lorena Maraschi.

“Five women of timeless and natural beauty embrace possibility and change in a new campaign shot by Steven Meisel for Prada. An obsession with lightness brings a weightless atmosphere to the campaign. It is a pause for reflection. A calm and collected meditation. An ode to individuality.
The individuality of the five protagonists is emphasized by classic Prada bags, slung over shoulders with assured and eclectic attitudes. The bags are shown with game-changing new detachable Prada shoulder straps that can be bought separately, swapped and paired with different Prada bags to create electrifying expressions of personality and style.
An effortless poetry defines the campaign images, at once pale, playful and provocative. Each composition conveys the sense of endless possibility and fluidity that defines the modern Prada woman.” – From PRADA

Images courtesy of PRADA – www.prada.com