Discover BALLY’s Daring Vision of the 70’s by Jack Davison

Bally‘s Fall Winter 2016.17 advertising campaign features supermodel Guinevere Van Seenus joined by Ina Maribo Jensen, Julie Hoomans, Nicole Atieno, Finnlay Davis, Max Barczak and Thibaud Charon. In charge of photography was Jack Davison, with styling from Jonathan Kaye, and art direction by Atelier Franck Durand. Hair styling is work of Eugene Souleiman, with makeup by beauty artist Lauren Parsons, and nails by manicurist Jenny Longworth. Set design is courtesy of Andrea Cellerino at Streeters, with casting direction from Barbara Nicoli.

“The Bally woman leads the way with exuberant ready-to-wear that’s abound with nostalgic prints, playful silhouettes and vibrant hues of chartreuse, mustard and shocking pink. Borrowing from the boys is gaining ground this season with tailoring and vintage-inspired shoes taking on a masculine silhouette. For bags and shoes, new precious skins and exotic furs maximise the collection’s retro flair.

Bally gentlemen, see the new season in with a decadent take on formalwear. Seventies-inspired plum tones and monochrome checks imbue classic blazers and formal trousers. Offsetting the retro feel of the men’s collection is a line of futuristic sneakers and city bags that bring the audacious vibe of the seventies to the present day.“

See more of the campaign after the jump: