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Supermodel MARIACARLA BOSCONO Is The Face of SPORTMAX

July 29, 2016
in Ad Campaigns, Fall Winter 2016.17 Campaigns, Mariacarla Boscono, Sportmax
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Supermodel Mariacarla Boscono returns for another season as the elegant face of Italian label SPORTMAX. Photographed in an artful set by fashion photographer Roe Ethridge the Italian supermodel is posing in pieces from the Fashion house’s Fall Winter 2016 womenswear collection. Boscono is represented by WOMEN MODEL MANAGEMENT in Milan, Paris and New York. Sportmax is just another in string of latest campaign contracts for the famed super, she is also part of the latest Givenchy as well as Chanel ads.

In charge of the creative direction was creative director Macs Iotti. For more of the new Fall images continue after the jump:

sportmax 01 sportmax 02 sportmax 03 sportmax 04 sportmax 05
Photographer Roe Ethridge
Model Mariacarla Boscono
Creative Director Macs Iotti
Fashion Editor Marie Chaix
Hair Stylist Recine
Makeup Artist Seong Hee Park
Set Designer Andy Harman
Nail Technician Honey
Sportmax is part of the Italy’s MAXMARA Group, shaped as the label’s urban streetwear line. Shop all of the latest Fall Winter 2016 as well as SS16 pieces.

Tags: Style
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      • Fall Winter 2026.27 Womenswear
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      • Pre-Fall 2026
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
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