AU JOUR LE JOUR SS17 COLLECTION IN MILAN

Au Jour Le Jour has in only a few seasons become a must-see collection stop on Milan Fashion Week, the designers of Milan’s coolest young label have presented their Spring Summer 2017 womenswear collection in more than thirty new looks.

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A strong identity for a versatile woman with a multifaceted closet, who loves to overlap Victorian frills to gingham details, country style mini dresses with micro floral patterns to rigorous geometric shaped items. Street style looks combined with retro touches. An iconographic research which leads to new symbols and mascots becoming embroidered emblems and charms made of enamelled metal. Silk twill or macro gingham decorated with frills are mixed with casual pieces in technical shiny or resin-coated fabrics. Silver sequins shade into solid-colour effect on frilled mini-dresses or on basketball shorts and oversized sweatshirts. The Au Jour Le Jour uniform includes also maxi shirts and poplin or organza shirt-dresses in a fancy version. Woven ribbons emphasize the waist or enrich skirts and mini dresses creating a contrast acting like modern flounces. – from Au Jour Le Jour

See more of the collection after the jump:

All Images Courtesy of Au Jour Le Jour