Domenico Dolce and Stefano Gabbana presented Dolce & Gabbana Spring Summer 2017 collection during Milano Fashion Week. Inspired by the Tropico Italiano – an imaginary line that marks the territory which stretches from Naples to include Sicily, the collection features all the symbols that are part of our daily life but that also belong to the Tropico Italiano (food, religion, colors, flowers, family, ice creams, pizza, etc).
The idea behind the collection was to narrate the true essence of the Designers and of the brand. To have a more personal approach to fashion where style is what matters because fashion itself is momentary but style remains. It’s not about trends: it’s about adopting a more personal approach to the design process which is not influenced by seasonal rules or codes. Affirmation and Negation – it is not confusion but it is change and the desire to mix, to be free to change items of clothing that are most suitable to a particular moment in life or an occasion. Clients no longer buy a dress but they buy into an experience, a memory, a flavor, an atmosphere. It is something very personal. A cultural exchange. There are no longer rules of fashion but what matters is to remain true to your nature. It is to match and adorn yourself with all that you do and like in your daily life: the bread you buy in the morning, the drink you sip at sunset, the ice cream you eat on a warm day of summer. – from D & G
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All images courtesy of Dolce & Gabbana