VICTORIA BECKHAM just released the first video for collaboration with American retail giant Target, the VBXTARGET collection stars supermodel SASHA PIVOVAROVA. Victoria stays true to her roots by including the 90s Spice Girls hit Spice Up Your life as the theme song of her Target collaboration.
My limited-edition collaboration with Target reflects the playful character of my Victoria, Victoria Beckham line, and is influenced by all of the experiences I’ve shared as a mother with my children. Including designs inspired by my all-time favourite VVB pieces, the collection contains clothing and accessories for women, girls, toddler and baby. – shared Victoria Beckham
Also, this will be Victoria’s venture into childrenswear. It’s something she “wanted to do for a long time,” as she said “I think the clothes reflect just how much fun I had designing them! Being a mother has helped me understand what’s important when it comes to the category. I have had years of learning that function is often just as important as form, and that children need to be able to feel comfortable and free in what they wear. For me it was really all about finding a balance between the fun elements and the real-life functionality of a garment.”
Victoria’s Target collection will feature familiar silhouettes from her Victoria, Victoria Beckham line. The design are to become available to buy from 9th April 2017. Continue below to see the just released video as well as an exclusive preview of the VBXTARGET lookbook.