Alanui Spring Summer 2018 Presentation at Pitti Uomo
Siblings Nicolo and Carlotta Oddi presented Alanui‘s Spring Summer 2018 collection, inspired by an oversized cardigan, during the ongoing Pitti Uomo.
“Alanui has started its journey as a brand with a collection that focuses on a single item, produced in a variety of patterns: a buttonless oversized jacquard cashmere cardigan, edged with a dense fringe and closed with a two-tone belt. That’s it: an adaptable piece with no immediate gender connotation and no season. The colorful jacquards pay homage to the Indian America iconography, but this is just the beginning of a path that can lead in many different directions.
Alanui is lovingly and painstakingly crafted in order to get to the level of luxury that truly gets better with time. The complete opposite of throwaway fashion, the oversized cardigan is made with the finest Italian cashmere, taking five hours to be knitted and another six to be assembled. Every detail goes into the building of something uniquely luxurious yet eminently understated, from the hand-woven labels to the hand-made fringes, from the tactile paper of the box to the Hawaiian fragrance that is spritzed on each cardigan before being boxed.“