GmbH presented their Spring Summer 2018 Europe Endless menswear collection, inspired by everyday life, on Thursday June 22nd, at Institut du Monde Arabe Paris.
“Always looking for inspiration in our everyday lives, we started talking about our fathers, after seeing a very elegant older Turkish man on the street outside our studio, in a tailored wool coat of the kind one might expect an older Middle Eastern man to wear. We started thinking about our fathers and their relationship to dressing as migrant workers coming to Europe to reconstruct Europe after the war. We thought about their idiosyncratic sense of dressing, but also the common threads in the style of men wether from the Middle East or other predominately Muslim countries. We thought of colours, textures and material that might remind us of them, Serhat’s grandad and dad from Turkey working in the mines in Germany, but still dressing in an aspirational way, or Benjamin’s dad from Pakistan working in his video store in Norway, obsessed with 80s Italian fashion.” – From GmbH