Annakiki presents the spring summer 2018 collection at Milan Fashion Week. The theme behind the collection is ‘Phoneaholism’- A cell phone notification, followed by another, and then another. A rhythmic and persistent beat; the new frequency of our entire life system. Transforming a tool that is merely useful into something that is indispensable. The collection has an ‘80s vibe, elevated with bold colors, asymmetry, and transparency. An accessories line that includes shoes, bags, and caps completes the collection.
‘On a mission to simplify our code of conduct, which is ultimately dictated by smartphones and social media, the designer has conceived an ultra provocative collection, which resonates with viewers as much in its conceptual implications as it does in its aesthetic form; a continuous interweaving of the two, in which each garment is both an expression of reality and an ironic admonishment to everyone who has unlearned the skill of observing it. The collection is rich with vintage iconographic references, yet perfectly capable of portraying contemporary society. Indeed, graffiti, applied slogans, and third millennium cyber pop culture images instantly transport the viewer into the current-day frenzy of phoneaholism.
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All images courtesy of Annakiki