Gap enlists the one and only Janelle Monae to star in Meet Me in the Gap Holiday 2017 advertising campaign directed by Paul Hunter. For the film Janelle is joined by diverse cast, singing (You) Got What I Need by Freddie Scott. Creative direction by Stephen Niedzwiecki.
“Part of the reason I wanted to be involved in this campaign is that Gap, to me, has always represented one of our greatest strengths as a country: when a diverse group of people comes together and builds something we can all be proud of, share in, and feel seen and a part of. I think with this campaign, there are so many of us from different walks of life coming together to create something magical, to represent what it means to unify and show what we can do when we just allow ourselves to talk to one another and meet each other.
In that open space, there’s lots of art that comes from it. When you’re thinking on a personal level, and communicating with other artists from around the world, you create something that can stay around for years to come and inspire the next generation. I just saw so many ways that this campaign can represent examples of unity, between us.” – Janelle Monáe on diversity within the campaign.
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