Maison Margiela presents the spring summer 2018 collection at Paris Fashion Week. The inspiration for this season’s collection is an expansion on the Artisanal collection last July; the idea of a new glamour. The Glam Slam makes its debut on the runway.Traditional red riding jacket transforms into a bustier. A hooded bathrobe in jacquard towelling becomes an evening dress. The t-shirt rises to a new importance as decortiqué is applied, reducing it to its core and trimming it with plumes. Creative director John Galliano looks to the wardrobes of leisure pursuits and appropriates the inappropriate. Unconscious glamour materializes through dressing in haste. It is the ritual action of wrapping a towel around one’s head at the spa, clutching a pillow at the airport, or slipping on a simple t-shirt. The chaotic glamour of travelling is expressed through in-transit dressing.
‘We set out to propose and further explore the idea of a new glamour that seduces us in our everyday lives.’ – Maison Margiela
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All images courtesy of Maison Margiela
