Discover Marimekko‘s Spring Summer 2018 Art of Print Making womenswear collection presented on Sunday October 1st, at Palais de Tokyo, during the ongoing Paris Fashion Week.
“The spring/summer 2018 collection showcases Marimekko’s art of print making through a dialogue between prints: iconic archive patterns created in 1950’s and 1960’s by Maija Isola and Annika Rimala meet contemporary prints by younger-generation designers Paavo Halonen and Erja Hirvi. These bold prints are seen in crisp primary colours of yellow, red and blue as well as botanical green. The design team drew inspiration from personal growth stories, the path we have walked to become who we are today, and Marimekko’s rich heritage that serves as a seedbed for its designs of today.“
Photographer Mohamed Khalil, Images courtesy of Marimekko.