FACETASM X The Woolmark Company Collaboration
The Woolmark Company and the renowned Japanese fashion label FACETASM have announced a two-season partnership. Two Woolmark-certified capsule collections will be presented at label’s AW18 and SS19 shows in Paris.
I saw how much the sheep farmers have loved the sheep, nature and their own land over generations. It was such a precious experience for me to actually talk to farmers and experience how Merino wool is produced. Although so far I had seen Merino wool only at the fabric stage, through this visit I learnt it is actually based on so much love and history. I would like to deliver the story behind Merino wool and incorporate this invaluable experience in my creations. I believe Merino wool is an essential ingredient for the brand to move onto the next step in its creation and I think this collaboration with The Woolmark Company is a great opportunity for the brand to expand even more. – Hiromichi Ochiai, Facetasm founder and designer
Hiromichi Ochiai will be our first global wool ambassador from Japan – a market that remains important in terms of creativity and impeccable quality, further expanding Merino wool’s legacy beyond traditional tailoring. This partnership deepens the relationship between the Australian wool industry and Japan’s fashion industry, with FACETASM taking the two to a global audience via its extensive range of stockists. – The Woolmark Company Managing Director Start McCullough
FACETASM X Woolmark Autumn Winter 2018/19 capsule collection will be unveiled in January in 2018 in Paris.