Top model Kris Grikaite stars in Prada‘s Resort 2018 Perspectives and Synthesis advertising campaigns captured by fashion photographer Willy Vanderperre. In charge of styling was Olivier Rizzo, with set design from Pepijn Van Looy, and production by Labs Production. Beauty is work of hair stylist Anthony Turner, and makeup artist Lucia Pieroni, both represented by Streeters.
“Synthesis, the new incarnation of 365, invites a closer view of the accessories from Prada’s Resort 2018 collection. Fresh faces and new sides to established Prada classics are uncovered here – two fundamental Prada bags, the Cahier and Etiquette, are reinvented, reimagined for Resort with new palettes, artworks by Prada collaborator James Jean, and a fresh exploration of texture and materials.
Here there is a fundamental synthesis, a connection between these portraits highlighting both the femininity of the woman and the femininity of her accessories. Side by side, they highlight a shared heritage – both the woman and the accessories she cherishes are fundamentally, quintessentially Prada.“
“Perspectives are constantly shifted, horizons reinvented. The tension between the season’s inspirations of sport and the elegance of the Belle Époque era are played out here in the constant contrasts between the collection’s key looks and the unique architecture of the Galleria. The strict, artificial geometry of the iron and glass panorama is a potent contradiction to Grikaite’s natural, spontaneous demeanor.
The direction of the new season here is clear: a fusion of past recollections with perceptions of the future, to invent new visions – new perspectives – of the present.“