Discover Gucci‘s Spring Summer 2018 Utopian Fantasy advertising campaign illustrated by Spanish artist and illustrator Ignasi Monreal. In charge of art direction was Christopher Simmonds, with creative direction from Alessandro Michele.
“The images evoke a ‘Utopian Fantasy’ and the striking imagery focuses on the three elements of earth, sea and sky. The vivid photorealist artworks invite us to enter a magical and uncanny world, viewed through a surreal and heightened sensual lens. Ignasi Monreal’s digital paintings are full of surprising detail and he emphasises fantastical features to create haunting characters that inhabit the mythical universe conjured from his remarkable imagination.“
For more of Gucci’s SS18 digital paintings continue bellow: