Discover Emporio Armani‘s Spring Summer 2018 menswear and eyewear campaign for the Greater China and the Asia Pacific region featuring actor HU GE captured in Beijing by fashion photographer Pawel Pysz.
“Impactful and with a new concept from the global campaign, the shots feature a gallery of HU GE, with new ready-to-wear and eyewear collections of Emporio Armani. Designed as a hub of ideas, clothes and accessories, Emporio Armani expresses its original spirit today more than ever. HU GE presents himself frankly and confidently, and shows that he makes his own choices in life and in the way he dresses, with a spontaneous and insightful approach.
In a cozy and simple setting which recalls the environment he is familiar with, HU GE looks relaxed and free in his interpretation of different styles, from formal to sporty to fashionable, each according to his own personality.“
For more of the campaign images + behind the scene images continue bellow: