Discover A|X Armani Exchange‘s Spring Summer 2018 advertising campaign featuring supermodel and actress Cara Delevingne, DJ Martin Garrix, and singer and actor Li Yifeng. In charge of photography was Sabine Villiard, with styling from Ludovica Nanni, and beauty by makeup artist Kate Synnott, and hair stylist James Rowe.
“New energy, same spirit. Against a surreal desert backdrop, the protagonists interact with giant branded props. Objects — such as a tyre, a stamp and the silhouette of a heart — are magnified and distorted, as though through the lens of a camera taking a selfie. Irony, freedom and a playful spirit create shots that transform the ordinary into something extraordinary, capturing the fresh, youthful spirit of the collection.“