“The new campaign transports the collection to the South of France where neon signs, sandy beaches and the occasional lobster combine in images that capture Paul Smith’s sense of the unexpected. A playful and punchy use of colour defines the images, as the warm tropical shades and rich jewel tones of key products jump out against a monochrome background.
For women, the Ocean print also finds its way onto dresses, skirts and tops on either a yellow, red or blue base. Further florals are added by a reversed Floral Bloom print, which is a softer, washed-out take on a floral motif and is available as a tailored trouser and jacket set. The warm summer mood of the collection is continued with shoes and accessories, as technical sandals, deck chair striped beach bags and printed espadrilles keep things beside the seaside.“
For more images + video campaign continue bellow: