Fashion photographer Ben Toms captured Versus Versace‘s Spring Summer 2018 campaign featuring Ama Elsesser, Fig Abner, Hayley Ashton, Lilliya Reid, Olan Prenatt, Lindsey Shrederley, Marley Comacho, Dagsen Love, and TJ Robinson. In charge of styling was Robbie Spencer, with art direction from Jamie Andrew Reid, creative direction by Noah Shelly, and production by Dazed Studio. Beauty is work of hair stylist Tina Outen and makeup artist Benjamin Puckey.
“Versus rides through Los Angeles with a street cast of local Cali-Venetians for the Spring Summer 2018 advertising campaign. Called “Sub Versus 2”, this is follow-on from the “Sub Versus” campaign of FW17, and is a quest to show the authenticity of a new generation of youth. A generation of cultural innovators who thrive on diversity through their music, their art, their local community, who are found claiming it at the skate park, the beach or the boardwalk.
This is a cast that reaffirms the rise of personality and anti-conformity through a road trip – where individuality is beautiful, and inclusivity is everything. Never doubting their style, the cast posts up at the spots in LA where there’s no such thing as judgement and racism, and there is no norm. Just fun vibes and the freedom to be part of the chaos.“