Yasmin Wijnaldum is the Face of Maje Spring Summer 2018 Collection

Discover Maje‘s Spring Summer 2018 advertising campaign featuring top model Yasmin Wijnaldum captured by fashion photographers Coco Capitan, Mark Peckmezian, and Thurstan Redding. In charge of styling was Charlotte Collet, with art direction from Jean-Baptiste Talbourdet, and set design by Georgina Pragnell. Beauty is work of hair stylist Louis Ghewy, and makeup artist Georgina Graham.

“For its twentieth anniversary, Maje is celebrating the past in order to invent the future by focusing, at this symbolic turning point, on tomorrow. The brand immerses us in this imaginative and allegorical world, designed for the years to come, yet remaining true to all the values that have shaped it from the outset.
It is by continuing with this benevolent and respectful approach, motivated by sharing and honesty, that Maje is able to maintain this momentum, opening up its future to a young, independent and creative generation, to define its vision of modernity.“