Colmar Originals has collaborated with Au Jour Le Jour for Spring Summer 2018 capsule collection named The Summer of Memories. Inspired by the seaside, with playful and retro vibes, the collection is reminiscent of their original AW17 collaboration.
The SS18 collaboration depicts a summer by the sea; a serene time with the promise of young love, adventure and unforgettable memories. With playful motifs of sea life, the collection features patches and pins of crabs, jellyfish, sea turtles and cute goldfish throughout. From the basic tees and sweats to the lightweight and quilted jackets, the sea life inspiration is never far. Playing on an element of logomania with the all-over motif printed t-shirts to the retro tracksuits with a stripe down the side, the Au Jour Le Jour for Colmar collection is all things retro yet fun. Made up of a range of sweats, shorts and lightweight jackets for men, in a bold and primary colour palette, the collection remains classically cheeky. While the womenswear range flirts with pastels and block colours, with star and sea-life motifs as a distinctive design of their t-shirts, mini-dresses and skirts. Known for their deep history in sportswear, the Colmar Originals by Au Jour Le Jour collection echoes the easy-going sporting know how of Colmar Originals, maintaining the technical and functional elements of the brand in their water-repellent and windproof materials, while keeping the style element in the quilted and soft padded styles, as well as the semi-shiny nylon finish of some of the hero pieces of the collection. ‘The Summer of Memories’ collection is the perfect balance between the luxury outerwear brand Colmar and design house Au Jour Le Jour, bringing a new contemporary interpretation to the rich history of Colmar Originals. – from Au Jour Le Jour
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