Strong Beyond Measure: IVY PARK Spring Summer 2018 Collection
Discover IVY PARK‘s Spring Summer 2018 Strong Beyond Measure campaign that highlights the collective strength of women, launched on International Women’s Day 2018. Fashion photographer Jonas Lindstroem captured IVY PARK‘s SS18 advertisement featuring athlete Risqat Fabunmi-Alade, singer and songwriter IAMDDB, model Molly Smith, and Ascension Eagles Cheerleaders (Charity that is dedicated to transforming the lives of young people).
“Beyoncé, the iconic performer, astute businesswoman and IVY PARK co-founder, recognizes how an active and health-conscious lifestyle can help women realize their goals on the sports field, in their chosen industries, or as caregivers at home. This campaign encourages women to find their sport to support their life’s journey and through its lenses, to push forward the conversation of equality through empowerment.
IVY PARK believes there is an activity for every person and every body type and that the capabilities achieved through sport can positively impact every aspect of women’s lives.
The meteoric rise of women athletes around the world has created new role models and inspiration for women everywhere. Whether achieving success in tennis, track and field, swimming and as highlighted in the recent Winter Olympics, cross country skiing and ice hockey, women are embracing their strength, showing it to the world in a bold way, and breaking barriers and records. IVY PARK honors and celebrates the strength of women.“