PFW: Marimekko Fall Winter 2018.19 Collection
Discover Marimekko‘s Fall Winter 2018.19 collection inspired by Finnish winter landscapes, presented on Sunday March 4th, as part of Paris Fashion Week. The collection explores folklore-inspired silhouettes, and it features contemporary prints as well as patterns from the 1950s and 1960s.
“Festive materials such as velvet and silk are combined in the collection with unexpected details in metallic colours – to bring joy and happiness to everyday life and festive moments alike. Some of the looks seen in the presentation include showpieces designed especially for the event.
The new ready-to-wear collection was presented in Paris in an experiential display, staged in an old printing house, which immersed the audience in Marimekko’s art of print making. The presentation highlighted Marimekko’s philosophy of craftsmanship and timeless and functional design. The company’s own textile printing mill in Helsinki serves both as a factory and as an innovative hub for Marimekko’s creative community.“
Photography by Mohamed Khalil