IKEA and designer Virgil Abloh have officially revealed their MARKERAD (markerad {adj.} – marked clear-cut crisp pronounced) collaboration in a live stream from an undisclosed location in New York, by showcasing concepts of the furniture/accessory collection designed for millennials . The pieces will retail at IKEA’s typical price points.
Currently all products are in prototype stage. The reveal will be used by Virgil as a way to gain feedback to further advance his designs. Abloh drew inspiration from his architecture studies and the gap he felt between the “things I loved and consume and the people… and process who made them.” He showed off two rugs, a display case , a chair & a take on Ikea’s iconic FRAKTA bag.
Marcus Engman, Head of Design at IKEA, says that “what we found was really interesting was his creative approach. He’s an architect, to begin with, but he works in all different fields. What we see right now at IKEA is, why not combine the creative disciplines instead of working in just one? Why do you just stay true to one when you could be it all at the same time? We foresee a lot of good ideas from all his knowledge gathered from working in fashion and music.”
For more onformation, headover to IKEA.TODAY
