Discover Liu Jo‘s Fall Winter 2018.19 advertising campaign featuring supermodel Anna Ewers lensed by fashion photographers Mert Alas and Marcus Piggott. In charge of styling was Sissy Vian, with art direction from Macsiotti, and casting direction by Barbara Nicoli & Leila Ananna. Beauty is work of hair stylist Paul Hanlon and makeup artist Isamaya Ffrench.
“#glamourizing thus becomes the new attitude of a brand that has always catered to women, in all their enchanting complexity. A process of self-definition which, starting with the identification of new stylistic canons, reaffirms the values of an entirely feminine modernity, formed of passion, courage, trust and sensuality.
#glamourizing is past, present, future. A contemporary vision which, starting from a new aesthetic, takes inspiration from the brand’s most recognisable essence, turning it into something unique and memorable.“