Top model Amanda Murphy stars in Prada‘s Fall Winter 2018.19 Neon Dream advertising campaign lensed by fashion photographer Willy Vanderperre. Styling is work Olivier Rizzo, with creative direction from DJA, set design by Stefan Beckman, and casting direction by Ashley Brokaw. In charge of beauty were hair stylist Eugene Souleiman at Streeters, and makeup artist Lucia Pieroni.
“A shimmering avatar amongst a lightscape that intermingles the clichés of Vegas with signs and signifiers drawn from the universe of Prada – emblazoned across both the night sky and her own body – Murphy herself becomes a luminous representation of Prada. Centre-screen, she becomes another neon symbol in a city composed of hyperreal reflections of actuality, captured by Willy Vanderperre. Exuberant fluorescent pink, red, and orange contrasts with the inky blue-black skies in blurred, impressionistic vistas of Las Vegas – images that, ultimately, represent an idea of the city, a mirage, an ideal. Throughout, this woman’s personality and power shines through – she is a woman in the night but in control, unafraid. The reality controlling the dream.“