Ultravision: PRADA Fall Winter 2018.19 by Willy Vanderperre

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PRADA

Discover Prada‘s Fall Winter 2018.19 Ultravision advertising campaign captured by fashion photographer Willy Vanderperre, with styling from Olivier Rizzo. Stars of the session are top models Mica Arganaraz, Sarah Fraser, Amanda Murphy, Sasha Pivovarova, Amber Valletta, Liu Wen, Kiki Willems, and Anok Yai. Beauty is work of hair stylist Guido Palau, and makeup artist Pat McGrath.

Jutting into the night sky above Milan, the extreme architectonic interiors of the Fondazione Prada Torre form the arresting backdrop for Ultravision. Seen in sequence, these images are fragmented parts of a single storyline – a journey – these women symbolically ascending the Torre’s staircases to its peak, and captured in bold, intense colour, glowing on the edge of a dark nightscape. Incandescent with unreal, extreme and saturated hues, these images – and the women inside them – are part realty, part fantasy.


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