Fashion photographer Tom Hoops at Tonic Reps captured G.H. Bass‘ Fall Winter 2018 too-cool-for-school footwear advertising campaign featuring models Antonio Russo, Andrea Zelletta, and Claudia Gould. In charge of creative direction was Russell Weaver at The Full Service, with styling from Alice Burnfield, and beauty by hair stylist Rhea Le Riche, and makeup artist Rhea Le Riche.
“It was fantastic to work with such a cool brand. They’re a truly classic piece of fashion, and with this in mind we decided to go super simple with the narrative. We didn’t want to overcomplicate it, we wanted to let the shoes and the cast do the talking.” – Russell Weaver, Creative Director of The Full Service
“With the cool swag of the mod at its core, the new collaboration between The Full Service, Tom Hoops and GH Bass puts the spotlight on the some iconic shoes and a fresh take on the 60s aesthetic.“
Agency: The Full Service
Creative Director: Russell Weaver
Creative: Julia Salotti
Production Company: Rankin – rankin.co.uk
Photographer: Tom Hoops
Director: Jasper Cable- Alexander
Executive Producer: Katherine Pitman
Producer: Joshua Parsons
1st AD: John Robinson
Photo Assistant: Kevin Baker
Camera Assistant: Will Stuetz
Stylist: Alice Burnfield
Makeup Artist: Rhea Le Riche
Hair Stylist: Sharmaine Cox
Post Producer: Andrew Patrick
Models: Antonio Russo at Premier, Andrea Zelletta at Nevs, Claudia Gould at Storm
