Discover Salvatore Ferragamo‘s Holiday 2018 advertising campaign featuring models Fabienne Dobbe, Malaika Firth, Chuyan He, Tevin Steele, and Ryu captured by fashion photographer Sofia Malamute. For the Holiday 2018 season Salvatore Ferragamo offers three unique collections – Print, Rainbow, and Black & White.
“For its first-ever Holiday Season campaign, Salvatore Ferragamo invites you into our world. Shot by Sofia Malamute, the campaign stars a cast of three women and two men that expands the Patchwork Of Characters concept – an embrace of difference and diversity. Appropriate to the season – a time of togetherness, sharing and joy – they are portrayed celebrating each other’s company in a beautiful heritage location.“
“Being part of Ferragamo’s story is a true gift. Our dynamic creative community has all the rich heritage of this house to explore, and we enjoy total freedom to play with those codes from the past in order to reinvent them for the present. Shooting this campaign alongside Sofia and watching all that work come alive was extremely exciting. That’s because the greatest privilege in being able to explore the archive,passed down via generations of Ferragamo expertise and passion,lies in being able to introduce it toa new generation.” – Paul Andrew, Salvatore Ferragamo’s Women’s Creative Director.