Alongside Balmain Pre-Fall 2019 presentation, the brand introduced its new logo for the first time in 70 years. Creative Director Olivier Rousteing has collaborated with Paris-based design studio Adulte Adulte, on a new visual identity. The font is updated from traditional inline typeface to a minimalist san-serif font. The new logo is acknowledging the Maison’s founder, Pierre Balmain.
@olivier_rousteing Les Filles Balmain <3