American brand Tommy Hilfiger has announced that the Spring 2019 TOMMYNOW experiential runway event will take place at Paris Fashion Week for the first time on Saturday, March 2, 2019. Bringing the unique experience to new audiences globally, this approach reflects Tommy Hilfiger’s continued commitment to bringing TOMMYNOW to new cities and audiences worldwide, following high-powered productions in Shanghai for Fall 2018, in Milan for Spring 2018, in London for Fall 2017, in Los Angeles for Spring 2017, and in New York City for the Fall 2016 debut.
TOMMYNOW has become an integral part of our brand story, celebrating our optimistic and inclusive energy with audiences globally. For Spring 2019, we can think of no better place to premiere the first TommyXZendaya collaborative collection than Paris. Our innovative “See Now, Buy Now” experiential show will blend our Americana heritage, Zendaya’s confidence and optimism, and the city’s iconic elements for a truly unforgettable runway event. – Tommy Hilfiger
The first TommyXZendaya capsule collection designed by Tommy Hilfiger in partnership with American actress and new global brand ambassador, Zendaya, will debut at the Spring 2019 TOMMYNOW experiential fashion event.
All runway looks will be available in more than 70 countries, including TOMMY HILFIGER stores and tommy.com, select wholesale partners, and social media.
