Fashion photographer Brianna Capozzi captured GCDS‘ Spring Summer 2019 campaign featuring Alton Mason, Lily McMenamy, Esther McGregor, and DJ Yung Taco. In charge of styling was Anna Trevelyan, with creative direction from Giuliano Calza.
“The campaign’s creative concept explores youth and diversity, underlining the message that differences are what makes each one of us unique, each one of us special. The gymnastic poses celebrates the Onitsuka Tiger sneakers capsule collection and vibrant styling, accentuated by pops of neon and Pokemon motifs, add a reinforcing layer of hope for the future of youth. Shot at LA’s Milk Studios, the campaign is a representation of the young brand’s growth and expansion — west to east— with the brand set to open its second flagship store in Hong Kong in the coming months.“