Supermodel Julia Nobis and up and comer Yassine Jaajoui star in Loewe‘s Fall Winter 2019.20 advertising campaign captured by fashion photographer Steven Meisel. In charge of styling was Benjamin Bruno, with creative direction from Jonathan Anderson and M/M (Paris), and casting direction by Ashley Brokaw. Beauty is work of hair stylist Guido Palau, and makeup artist Pat McGrath.
“Photographer Steven Meisel continues his LOEWE collaboration with a series of colour portraits inspired by emoticons, entitled Magnified Emotions. Holding a giant magnifying lens, model Julia Nobis enacts ‘Hysteria’ and ‘Despair’ against a striking yellow background, giving new context to this contemporary form of communication.
The portraits are accompanied by a series of fashion photographs that take place in an overflowing candy shop. In the preview image, model Yassine Jaajoui wears a hooded sweater that contrasts with the giant peppermints and rolled rock sugar that pops in the background.
In celebration of the craftsmanship of the product itself, a still life of the Goya backpack completes the campaign. Named after the fashion house’s home in Madrid, this nautical-inspired piece is made from heavy duty cotton, classic Oro suede, tan calfskin and a playful rainbow webbing.“