Italian fashion house Gucci enlists musician Florence Welch (Florence and the Machine) to star in their new jewelry advertising campaign captured by fashion photographer Colin Dodgson. In charge of art direction was Christopher Simmonds, with creative direction from Alessandro Michele. The campaign for Gucci‘s jewelry collection evokes the spirit of carefree travel, with a playful and bohemian period mood that fits the aesthetic of the designs.
“Featuring long-standing friend of the House musician, singer, songwriter and producer Florence Welch, who is Gucci’s jewelry ambassador, the setting is a retro style wooden wagon, overflowing with colourful furnishings and trinkets. Welch reclines on beds of cushions and decorative fabrics within, or sits outside dreamily peering out at the viewer, adorned in Gucci’s highly stylised rings, bracelets and necklaces.
Set-off beautifully by the colourful and evocative images, the pieces are principally from the Le Marché des Merveilles, Gucci Ouroboros, Gucci Flora and Dionysus fine jewelry collections and the House’s silver jewelry collection.“
All images courtesy of © GUCCI